Anello in Manila

Anello, Japan’s IT Bag, Now in Manila!

Anello Offers Bags that Perfectly Combine Style and Functionality for Every Occasion

Hey guys! Sorry it took me a while to update my blog — been really busy lately! But I’m back with some AWESOME NEWS!
I’m sure you’ve come across (or seen) anello as it has been creating a huge buzz! I’ve seen a lot of people online carrying this bag so during my trip to Japan earlier this year, I got one for myself! I’ve been using it a lot for travel and even events because of they way it’s structured — stylish but convenient; especially since it has a lot of secret pockets/zippers. It’s also very, very durable!

anello, which translates to “annual growth rings” in Italian, was founded in 2005 by Carrot Company, a world leader in the retail industry who also owns Legato Largo, a woman’s fashion brand, and Paquet du Cadeau, a brand that sells fun accessories. The company started its operation back in 1998 in Osaka, Japan.

I’ve been thinking of getting another one on my next trip but not anymore because… IT’S FINALLY IN MANILA!!! 😀

3/F SM Megamall Fashion Hall

*They are planning to open stores in Uptown BGC, Alabang Town Center and Robinsons Magnolia and more are already in the works!

Marnie Chua & Takeshi Yoshida talking about the brand.

“The brand is really known for coming up with no-nonsense pieces that allow you to do more things and go more places,” shares Marnie Chua, President of Crossmerchant Inc, the exclusive distributor of anello Philippines. “Essentially, it answers the need for really trendy bags that do more than just hold things for its owner—one that is both sturdy, provide convenience and designed in such a way that it fits into most occasions.”

“We decided to venture in the Philippines to answer the continuously growing clamor for the brand here. Filipinos are one of the biggest consumers of anello bags, both in Japan, and in most other countries where we are present, and for that we are most thankful. In the years to come, we aim to continue producing new items to make sure that we are always able to delight and answer the needs of our customers,” shares Mr. Takeshi Yoshida, President of Carrot Company.

I think they brought in all the styles and colours available in Japan!

The Japanese’s keen attention to details and forward-thinking fashion sense is very evident in the structured silhouettes and added functions of the bags. And the best thing about it? anello offers bags that come in all forms, sizes, colors and materials, making sure to have something for everyone regardless of personal style.


Here are some photos I took in-store! See anything you fancy?

With my bb girl Farrah Espina! Hope you enjoyed this post! 🙂


Learn more about anello and its products by following Official Anello Philippines on Facebook and @anellophilippinesofficial on Instagram.

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