What comes to mind when you think of the brand – TW Steel? For me, it’s definitely somewhere along the lines of Big, Classy, and Powerful.
I have always been fascinated with the design of this timepiece.
Though I do not own one (yet), I have always observed that something about it makes the wearer sort of have a commanding presence – simple but with a statement.
TW Steel – it is not a watch, it is a statement.
Last Tuesday, I was lucky enough to have been invited to the 10th year anniversary media event. After TEN BIGTIME YEARS, the brand has made it clear in the market: Oversized Watches are here to stay.
Yummy desserts for the guests to enjoy!
The very charismatic AUKE POSSEL – Global Marketing Director. He has successfully strengthened TW Steel’s global brand voice and cemented The Watch in Steel’s position as a global powerhouse.
He is determined to grow TW Steel’s strong brand image worldwide ensuring their oversized watches remain market leaders for years to come.
Local collaborations with several celebrities and personalities were likewise established over the years such as Marvin Agustin, Coach Rio de la Cruz, Venus Raj, and Chieffy Caligdong have worked with TW Steel in launching the Pilot Collection in 2013. On the other hand Nico Bolzico, James Younghusband and Sebastian Ripoll were the leading personalities for the introduction of the Slim Line Collection in 2014. The brand has been an annual sponsor of the prestigious Mercedes Trophy Golf Tournament for the past six consecutive years.
Also, can I just say, Venus Raj is SO TALL she didn’t even need the stairs to get up on stage. /just saying :c
UNVEILING OF THE SPECIAL LIMITED EDITION 10th YEAR ANNIVERSARY WATCH
The star of the show!
The Special Limited Edition 10th Anniversary watch, otherwise known as the “Apex
Canteen” will only be limited to 200 units to celebrate the immense success of the brand and their “Canteen Style Design”, with only 15 watches allocated for the Philippine market.
Only one in the whole world; meet the diamond encrusted TW Steel Diamond Apex watch. Sorry fellas, but this is not for sale!
The unique diamond edition sparkles with 120 1.1mm and 267 1.5mm full cut VVS diamonds on both the bezel and the case totaling 4.669 carats…this diamond encrusted edition will serve as a centre-piece for the brand in its anniversary celebrations.
True to its claim, TW Steel raffled off BIG TIME PRIZES for the guests!
So happy for you guys but…can I borrow your watches? hahaha!
Obligatory photo with the winners…but maybe that’s just me trying to steal Yukis watch, lol, kidding!
The dial on this one is just gorgeous.
I love the left timepiece! It looks so classy and vintage.
Rose gold face? Yes please!
Oh, and by the way. If you want your very own TW Steel watch, they’re having a TW STEEL 10 YEARS OF BIG TIME PHOTO CONTEST! For more details, see the Facebook page of TW Steel Philippines to find out more about the Terms and Conditions of the contest. I’m definitely joining!
In the meantime, hope I was able to capture the awesomeness of their newest collection with these photos!
Ten years has been, to put simply, BIGTIME. The brand grew tremendously worldwide and has since been critically observed by several watch brands over the past years waiting to see what the brand will showcase next.
TW Steel Boutiques
The Podium, Shangri-La Plaza, SM Mega Fashion Hall, SM Aura Premier, Century City Mall & SM City North Edsa
Also available in: Lucerne, Chronos, Swissgear, WristPod, Adora, and Le Temps (New Port Mall).